A Guide to SEO for Senior Living Communities
Posted by Donna Mae Scheib on December 27, 2016
A Guide to SEO for Senior Living Communities
Learn how to make your assisted living facility stand out and succeed online with search engine optimization.
The Internet is transforming the assisted living and senior living industry. Senior living facilities are eager to find ways to increase traffic to their websites and have discovered that SEO, or search engine optimization, is a highly effective way to generate website traffic. The following are some ways that you can maximize the results of your assisted living community’s SEO efforts.
Senior Living Keyword Research
Ranking for keywords is important, but only if those keywords are actually used by your target audience. If no one actually uses a keyword to perform searches, then it’s useless to rank for. There are many different keyword research tools available that will allow you to type in keyword ideas and then receive relevant keyword suggestions that searchers actually use to find sites like yours.
The Google AdWords Keyword Planner is a free tool from the search giant that provides you with keyword ideas and estimates of search volumes for keywords, so you can find out which keywords are worthwhile to pursue rather than guessing. It’s important to target keywords with a high volume of searches as well as keywords that contain geographic identifiers, so you can get traffic from users searching for a facility in your local area. For example, if you have an assisted living community in Tampa, Florida, you’ll want to be sure to include the terms Tampa, Florida in some of your keywords so that prospects in Tampa can find your website.
You’ll also want to target longer, more specific keywords that may not necessarily have a high volume of search traffic but that generate a considerable amount of traffic for your website when combined. These so-called long-tail keywords tend to be less competitive than keywords with high search volumes, so they are less difficult to achieve high rankings for.
Optimize Your Website for Conversions
SEO campaigns tend to focus strongly on generating higher levels of traffic, but they often ignore the importance of converting that traffic into leads. A poorly designed website will fail to take advantage of the increased traffic and therefore cause users to leave. It’s crucial to use phone numbers, online forms, attractive buttons, A/B testing, and other elements to monetize traffic better and achieve higher conversion rates.
Create Helpful, Valuable Content for Your Website
There’s an adage that says, “Content is king.” Without content, your site will not rank or retain visitors. Visitors search for information online that helps them make decisions and research their options. If you publish valuable content on your website that helps visitors learn more about your senior living facility as well as the process of selecting the right community, you’ll be able to attract more traffic to your website. The key is to optimize the content for your chosen keywords, so you can achieve higher rankings. The more content your website has, the better.
Get Backlinks
Links to your assisted living community’s website from other websites are desirable because search engines like Google measure the relevance and popularity of your website based on the number of times it is mentioned and linked to across the web. Joining a senior living directory is a great way to get a highly relevant backlink to your website. It can also help you attract more visitors to your site who may not have found your site otherwise.
Join Senior Living Link Today
Senior Living Link is a national senior living directory that allows you to showcase your assisted living facility to prospects across the country. Your directory profile will give you a space to describe your mission and highlight your services as well as feature photos and videos of your facility. Our monthly fee is just $97.00 per month and you may cancel at any time. There is no placement or referral fee. Join us today!
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