Benefits of Joining a Senior Living Directory
Posted by Donna Mae Scheib on August 16, 2016
Benefits of Joining a Senior Living Directory
Connect with potential residents and their families by listing your facility online.
There are several ways to advertise your senior living directory, from newspapers and brochures to TV commercials and pay-per-click advertising. Listing your assisted living home in an online senior living directory is one of the most effective ways to generate interest and spread the word about your facility. A residential care directory listing helps you build recognition and branding because you directly reach your target audience. Prospective residents and their families search online assisted living directories to find senior living facilities in their area that offer the amenities they require.
Nowadays, most people use the Internet to find assisted living facilities, and a growing number of seniors are becoming computer savvy. The baby-boomer generation, which is now retiring in large numbers, uses computers on a daily basis. That’s why it’s crucial for independent living facilities to develop a strong online presence and be easily accessible on the web. Assisted living facilities that don’t have an effective online presence are at a major disadvantage.
Online assisted living directories make it easy for families and their loved ones to find prospective assisted living homes quickly. They can perform searches based on specifically what they’re looking for rather than wade through potentially irrelevant results on general search engines. Senior living facilities also have the opportunity to better target their market in a directory, which is organized based on geographic area, care level, and other important attributes.
Stand out from the Competition
Assisted living facilities face tough competition. Senior living homes that list their facilities in online directories achieve more recognition than facilities that don’t have a widespread online presence. You can strengthen your online presence by listing your facility in a directory and then customize the directory listing with text, images, reviews, etc. Rather than just using your own website to advertise your facility, you can promote your facility on relevant directories around the web.
Assisted living directories offer a budget-friendly way to reach potential residents and their loved ones, as most charge a low monthly fee for the opportunity to maintain an active listing. They cost a fraction of what you’d pay to advertise your website via traditional methods. As an added perk, you obtain a backlink to your website if you are listed in a directory, and this can help increase the search engine rankings of your site. You can also direct more traffic to your website if you list it in a directory.
Listing your facility in an assisted living directory enables people to contact you directly from your listing. The best directories only list licensed facilities in good standing, so you can rest assured that you’re in good company. These directories organize facility listings by state, city, and the level of care while providing you with a space to describe what makes your facility unique.
Become a Member of Senior Living Link Today
Senior Living Link doesn’t endorse any particular facility. We provide reliable and unbiased information about different assisted living facilities across the United States.
To make it easier for seniors and their families to find your facility, join Senior Living Link today! For only $97 per month, you will get listed in our directory and have your own member page where you can market your facility, describe your facility’s unique amenities and features, and stand out from the competition. You can cancel at any time. Join our senior living directory now!
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