How to Make Your Assisted Living Facility More Marketable
Posted by Donna Mae Scheib on November 23, 2016
How to Make Your Assisted Living Facility More Marketable
Get tips for improving your senior living facility’s marketing approach and results.
When you think about how to market your assisted living facility, what comes to mind? If you’re like most people, you probably think of your website, newspaper ads, an assisted living directory, ads in the Yellow Pages, and other ways to advertise your community. While those are indeed great methods for promoting your residential care home, they aren’t a complete solution.
There’s a lot more to marketing than advertising. Marketing is the process of promoting products and services based on the needs of customers and their satisfaction. Great marketing makes your offer irresistible to prospects. The simplest and most effective way to market is to find your target market and then find a way to fill their needs in an innovative way. However, many senior living facilities take the opposite approach. They create a product or service and then advertise in radio, televisions, and newspapers in hopes that someone will respond. It’s more effective to identify your target market first and then develop a product or service that your target market seeks.
You can’t have a mediocre senior living facility and then expect the marketing to lure in residents. You first need to create a highly desirable assisted living home and then be capable of communicating the benefits of your community to the right audience.
What Are Your Prospect’s Biggest Frustrations?
When thinking of ways to make your assisted living facility more innovative, think about what your prospects’ biggest frustrations are with senior living and determine ways that you can eliminate them. Consider what your prospects want and need in an assisted living home and figure out how you can provide it to them and solve their most pressing problems.
If Residents Could Create Their Dream Senior Living Community, What Would It Look Like?
Research your market and learn what your target customers would consider being their ideal senior living community. Think of how you could make residents’ experience at your facility better than at other senior living homes. Brainstorm extra services and amenities that would fulfill your prospects’ desires.
Building an effective marketing campaign is not about looking within to find the answers. The people who can help you most during this process are your customers, so talk to them. Form great relationships with your customers and then learn about their wants, needs, and frustrations, so you can put yourself in their shoes and understand how you can better serve them. Once you make these discoveries and implement them, it will help you make your assisted living home more marketable to its target audience.
Successfully Get In Front of Your Target Audience on Senior Living Link
Senior Living Link is a comprehensive senior living directory that helps assisted living homes to promote their facilities. We help you increase your visibility online with an online profile sharing your mission and the products and services you provide. Membership only costs $97.00 per month and can be canceled at any time. We charge no placement or referral fees! Join us today.
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