Secrets to Increasing Senior Living Sales

Posted by Donna Mae Scheib on August 25, 2017

Secrets to Increasing Senior Living Sales

Get tips for increasing occupancy at your assisted living facility.

Do you have a senior living home or assisted living facility that needs more residents? A common mistake among assisted living facilities is not making someone available to focus only on filling the facility.

While ensuring that residents are well cared for is absolutely necessary, you need to make marketing a continuous priority, too. Someone has to create, implement, and then continuously improve upon the marketing program, even if your facility is full. Here are some other tips for increasing senior living sales.

Get Referrals

Referrals from existing residents are a top source of leads for many senior living facilities because seniors trust their peers. One way you can generate a lot of referrals is by inviting several residents and their families to a discussion session to talk about their decision-making process for choosing an assisted living facility. With the permission of participants, you could record the session and create a video with the footage to use as a powerful sales and marketing tool.

Retain Existing Residents

While attracting new residents is always a wonderful thing, it’s also vital to nurture relationships with existing residents so you don’t lose them to competing communities. Furthermore, since referrals account for a percentage of tours and inquiries, it’s also important to keep current residents happy.

Make Pricing Information Readily Available Online

Many assisted living facilities aren’t forthcoming with pricing information, but this can hurt the number of inquiries you get because people won’t bother contacting you if they can’t easily confirm that your facility is within their budget. Putting your prices online is beneficial because it can lead to more qualified leads and an improved experience for prospects.

Optimize Tours

The importance of tours in the senior living industry cannot be overstated. For many prospects, taking an excellent tour of a senior living facility seals the deal. Prospects will often visit more than one facility during their search, so it’s important to offer a superior tour experience that sets your facility apart from the rest. You need to clearly demonstrate what makes your senior home the best.

Make prospects feel welcome during a tour by training your staff members to deliver friendly service. Offering transportation to pick prospects up and bring them to your community may also be helpful in attracting more visitors.

In any well-conducted tour, you would aim to schedule a follow-up meeting as a next step before the prospect leaves. If you’re doing a lot of tours but you’re not closing as many deals as you’d like, you might need to revamp your tour process.

Increasing sales is the ultimate goal of any senior living salesperson. The Internet and a higher level of competition are just some of the factors that are changing the decision-making process that surrounds senior living. Staying competitive means applying a variety of strategies that will help you continue to attract prospects and keep your facility full.

Learn More About Senior Living Link’s Online Assisted Living Directory

Want to showcase your senior living facility online and find more prospects? Join Senior Living Link today for just $97 per month to create a member profile and increase your visibility online. You may cancel at any time and there are no referral or placement fees. A member profile features photos of your facility, a map of your location, a description of your services, reviews from residents, and more. Join us now to get started!

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