Not sure if your followers are seeing your social media posts? While social media is still relatively new in the internet world, another form of content communication has been around for a long time: email. Here are some ideas on how to create a visually appealing and attention-grabbing newsletter campaign that your audience will always want to open! read more

Frustration, exhaustion and anger are common emotions when experiencing the behaviors of a loved one suffering from Alzheimer's. One of the best resources to turn to in these moments is the Alzheimer's Association. Here are paraphrased highlights from the association's list of dementia-related behaviors and responses. read more

While most of us think of teenagers, mind-numbing entertainment and even violence when we think of video games, growing evidence shows senior citizens could actually benefit from playing video games. Some types of video games can not only improve the reaction times of senior citizens, but memory and the ability to multitask as well. read more

The winter season brings the excitement of the holidays, shorter days, colder temperatures and—for many states here in the US—inclement weather conditions. It's important for everyone to take the right precautionary measures to ensure winter safety, and this is especially true for seniors—they are among the most vulnerable during this time. read more

A walk down memory lane helps us understand the importance of providing quality care to our seniors. It's enlightening and exciting to see how far we have come as an industry. Today, it's also important that we provide education and marketing to help seniors overcome the negative perceptions history has created within the senior care industry. read more