With the rise of technology unfortunately comes the rise of scams. Technology, especially the rise of social media networks, makes it increasingly easier for scammers to solicit personal information which may lure seniors to trust the mailing or voice on the other end of the phone. read more

One of the most difficult decisions we face in life is determining whether an aging parent or relative is ready to move into an assisted living facility. Although every situation is unique, looking out for the following signs could help you make the right choice. read more

There's a lot more to marketing than advertising. Marketing is the process of promoting products and services based on the needs of customers and their satisfaction. Great marketing makes your offer irresistible to prospects. The simplest and most effective way to market is to find your target market and then find a way to fill their needs in an innovative way. However, many senior living facilities take the opposite approach. They create a product or service and then advertise in radio, televisions, and newspapers in hopes that someone will respond. read more

Things are different when a family member is diagnosed with dementia or Alzheimer's Disease. Consider that the patient may not be able to travel a far distance or any distance at all, their diet has changed, they may not recognize other family members, and it is likely they may not even know that there is a holiday. read more

Both Frances and her hairdresser turned an incredulous eye toward the home health aide. Frances was relaying a frustrating stay in a nursing home upon her return to her assisted living apartment. When seniors become fixated on an irritation or talking point, sometimes a little redirection helps bring them back to a positive frame of mind. read more