Our parents took care of us and kept us safe when we were children, so once they get older, it's our turn to return this love and care to them. While some of us care for our aging relatives at home, this isn't always a possibility for everyone. read more

There are several ways to advertise your senior living directory, from newspapers and brochures, to TV commercials and pay-per-click advertising. Listing your assisted living home in an online senior living directory is one of the most effective ways to generate interest and spread the word about your facility. read more

The assisted living industry has evolved over time and is experiencing shifts that will affect the way senior care facilities promote their businesses and engage with prospective residents. The following are 5 important sales and marketing trends shaping the industry. read more

For seniors who are having more and more difficulty keeping up with everyday activities like running errands, meal preparation, medication management, and showering, entering an assisted living facility might be an ideal solution. Assisted living facilities provide seniors with the support they need while allowing them to remain as independent as possible. read more

Marketing is one of the necessary elements of promoting your senior living facility. If you're like most residential care facilities, you probably have at least one or two highly productive marketing methods that you rely on to generate new inquiries. Regularly trying various marketing methods to find new residents can help your facility achieve greater success and attract additional residents. read more